Our story CASA GiN
A self-financed women's project
The idea of creating a sustainable clothing brand came to our founder Daniela after working in the fashion industry for over a decade. Dani worked as a buyer for a variety of luxury brands in Italy, Europe and also in China and so He experienced firsthand the negative influences of this industry. He wanted to make a difference and wanted to create a brand that would be in harmony with nature and people, not against them.
So, at the end of 2017, while still working for a major Italian luxury brand in Milan, Dani started her own small business from home, dedicating her evenings and weekends to this new project. And that's how the CASAGiN brand was born, a completely self-financed female business.
A wellness project
“I wanted to create a brand that could be a source of well-being for the earth and for people”
The name CASAGiN can be divided into two parts. The first part CASA represents the feeling of welcome, tranquility and safety that our brand wants to convey: a state of well-being and harmony wherever we are. The second part GiN represents what moves us every day: it is the acronym for Genuine, innovative and Natural.
Dani started from underwear, as it is the first item of clothing in direct contact with the skin and can therefore transmit a unique sensation of well-being.
Here at CASAGiN we believe that the right underwear can make us feel good and at HOME all day long! We then decided to use the same soft and natural fabrics of CASAGiN underwear to expand the product line to loungewear, pajamas and even some clothing items.
A project of love
Very soon, word of mouth began to spread about this new and innovative brand that produces underwear in natural and sustainable fibers and the business began to take off. So much so that Dani was seriously starting to think about leaving her job in Milan to pursue her dream. But she wasn't alone: Alberto, her boyfriend and partner in crime, who at the time ran several restaurants in the Padua area, was ready to embark on this journey with her. So in 2018, they both decided to leave their old lives behind and take a leap into the unknown.
A family project
CASAGiN is a small and close-knit team in which each member has a fundamental role, but the first member of the CASAGiN family is certainly the most special. Because, when the CASAGiN brand was just starting out, little Matilda, daughter of Dani and Albi, was born. And she was immediately a big part of the history of CASAGiN, at every fair and even at the headquarters there were now three of them. Four to be precise, because Patrizia, Dani's mother, has always been there to support her in her new life as a mother and female entrepreneur. Patrizia has in fact another important role in the CASAGiN family: every CASAGiN product, to this day, is quality-controlled and hand-packaged by her and no one knows how to do it better or faster!
A project that started in the garage
Being 100% self-funded still means taking small, sustainable steps that will allow us to grow slowly but steadily. We are not on this journey to become an overnight success, but we are here to create something meaningful that will last. And we have already come a long way. In fact, the first CASAGiN warehouse was Dani's parents' garage and our first location was her old room from when she was a child. However, they were soon able to afford their first, real open-plan office, which was a big step at the time. (Dani's parents were especially happy about this milestone!) Now, three years later, we have been able to move again into a space of almost 400 m2, with separate offices and a huge warehouse. And it was all possible thanks to your support, so thank you!
A successful project
As a team we are small but mighty and we have achieved great results in recent years. In fact, we were awarded as “Most Innovative Startup of 2019” by the MiT Technology Review of Boston. We have also been able to constantly grow our brand over the years. In fact, today we have over 80 stores in Italy and abroad that sell our products ( find the closest to you ) and we ship our garments all over the world, from Australia to Israel.
But our greatest achievement is to be able to spread awareness about environmental and social issues in a loving and educative way. We are the best example that small steps and a few people can make a difference and that everything is possible if it is done with awareness and love. We love to share our genuine, innovative and natural way of living and hope to inspire you in some way to live a little more in harmony with nature, people and yourself!
So thank you for being part of our project and our story!